Travel technology firm CodeGen will demonstrate technology that allows hotel price comparisons to be added to booking journeys at Travel Technology Europe 2016.

The technology can also be used behind the scenes for competitor insight.

Travelbox Locust is an add-on to the established Travelbox, the end-to-end technology solution for global tour operators, airlines, cruise lines and travel businesses.

The new price comparison software follows the introduction of platforms that boost personalisation and maximise the use of reviews released by CodeGen in late 2015 – Travelbox Surf and Travelbox Review Spotter respectively.

All of the new features will be available for demonstrations at TTE.

CodeGen is also asking for the travel technology sector’s feedback with trials on a new in-development simplified Travelbox platform aimed at niche travel operators and SMEs.

Bharat Patel, president sales, marketing and commercial at CodeGen, said: “CodeGen has a long established reputation for extensive investment into research and development.

“We look forward to showcasing – and in some cases previewing – some of the latest innovations that are now on offer, and those that are currently being planned.

“We are excited to share our new technology solutions with the technology professionals who attend TTE each year, and offer us their invaluable feedback.