Speed-to-lead
24-48 hours under 30 minutes
30 min
Reduce enquiry-to-quote response times from 24-48 hours to under 30 minutes.
SURF AI Trip Planner
AI Trip Planner Software for Tour Operators and DMCs
Turn complex travel enquiries into curated, quote-ready itineraries in minutes. SURF AI Trip Planner brings AI-powered product discovery, multi-day itinerary planning, interactive digital quotes, and agentic workflows into one consultant-first workspace. Modernise the customer experience without replacing the core platforms your business already relies on.
The First Relevant, Bookable Response Wins
Travellers and trade partners expect relevant options quickly, but many tour operator and DMC teams still rely on disconnected inboxes, supplier portals, spreadsheets, and static PDF proposals. The result is slow responses, inconsistent trip quality, repeated manual work, and margin risk.
Developed by CodeGen
25+ years in travel technology
The SURF AI Solution
SURF AI Trip Planner changes the economics of the first response. It acts as an AI-native system of engagement that sits above your existing systems of record.
It gives consultants a structured AI workspace for discovery, planning, quoting, and servicing while preserving the human judgement that differentiates your brand.
Discovery Planning Quoting Servicing
Four core pillars, one connected operating layer
Four core pillars work together to bring the highest-friction front-of-funnel workflows into one connected operating layer.
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Customer Request Dashboard
Centralise inbound opportunities from multiple channels and prioritise work queues.
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Smart Product Discovery
Use natural language to find relevant hotels, activities, and destination content faster.
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Trip Planner Canvas
Build multi-day itineraries with map-aware routing and 100% consultant control over every component.
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Living Digital Quotes
Replace static PDFs with interactive, customer-ready proposals containing itinerary narratives, maps, media, and pricing.
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Option Creation
Generate Budget, Comfort, and Premium alternatives instantly without rebuilding the journey.
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Intelligent Cross-Sell
Surface context-aware upgrades, transfers, and room options during the booking process.
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Aura Digital Assistant
Equip consultants with a real-time co-pilot for instant destination, product, and pricing insights.
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Agentic Operators
Delegate routine modification requests, bulk updates, and repricing actions to a governed background workforce.
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Commercial Controls
Protect pricing discipline using item-level buy/sell adjustments and margin guardrails.
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SURF AI Adaptation Bridge
Connect your existing reservation platforms, CRMs, supplier APIs, and operational data sources without disruption.
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Enterprise Governance
Securely manage users, roles, rollout controls, and audit visibility across your tech ecosystem.
Transform the speed and consistency of your travel operations with clear commercial outcomes.
Faster build time
Itinerary creation
80%+
Accelerate itinerary creation from approximately 6 hours down to 25 minutes.
2x-3x
Responding first
Win-rate potential
Increase conversion rates by consistently delivering the first relevant response.
More capacity
Per consultant
Up to 30%
Handle more opportunities per consultant without simply adding headcount.
Zero
Margin consistency
Target zero avoidable pricing leakage through strict commercial control configurations.
Who we build for
- 01.
Luxury and Bespoke Travel
Faster curation, Living Digital Quotes, granular margin control, and personalised upgrades.
- 02.
Adventure and Small-Group Operators
Rapid option creation, itinerary variation, and guided recommendations around core products.
- 03.
Inbound DMC and B2B Operations
Manage high enquiry volumes, detailed buy/sell pricing, agentic modification handling, and scalable peak-season operations.
- 04.
Global and Multi-Brand Groups
Pluggable deployment, local configuration, central governance, and phased rollout by brand or region.
Built by travel technology specialists
SURF AI Trip Planner is developed by CodeGen, combining more than 25 years of experience delivering scalable software for global travel organisations. We bring deep tour operator and DMC domain knowledge together with enterprise product engineering and AI capability to support practical, phased transformation.
Frequently Asked Questions
Answers to common questions about SURF AI Trip Planner, from product scope and integrations to margin control and B2B DMC workflows.
SURF AI Trip Planner is an AI-native itinerary planning, quoting and engagement platform for tour operators, destination management companies and travel consultants. It helps teams turn complex enquiries into curated multi-day itineraries and interactive digital quotes while connecting to existing reservation, CRM, supplier and product systems.
SURF AI Trip Planner is designed for tour operators, DMCs, luxury and bespoke travel brands, adventure and small-group operators, specialist travel companies and multi-brand travel groups. It is particularly relevant where consultants handle complex, multi-product or tailor-made enquiries.
No. SURF AI Trip Planner is designed as a system of engagement above the existing system of record. Reservation, inventory, CRM, accounting and booking platforms can remain authoritative while SURF AI improves product discovery, itinerary planning, quoting and selected servicing workflows.
Yes. The SURF AI Adaptation Bridge is designed to connect reservation platforms, booking engines, CRMs, supplier APIs, product and pricing systems and operational data sources. Integration can use APIs, webhooks, MCP tools, file uploads or bulk ingestion depending on the source.
Yes. The Trip Planner Canvas is designed for multi-day, multi-city and multi-passenger journeys. It uses connected inventory and destination knowledge to create a routed first draft that consultants can rearrange, refine and personalise.
Living Digital Quotes are interactive travel proposals that combine itinerary details, maps, media, inclusions, pricing and alternative options in one shareable experience. They are designed to reduce static PDF dependence, make comparison easier and support faster customer or trade-partner decisions.
SURF AI supports item-level buy and sell pricing, markup rules, margin guardrails, transport-cost calculations, quote variations and audit visibility. These controls help consultants quote faster without losing commercial discipline.
Agentic Operators can support governed, repetitive work such as routine modification requests, itinerary revisions, repricing, bulk updates, future-booking follow-ups, opportunity follow-ups and selected servicing tasks. The deployment scope and approval model are configured for each business.
Yes. The platform is designed to support B2B and trade workflows involving high enquiry volumes, multi-supplier packages, detailed buy/sell pricing, multiple quote variants and frequent amendments. It can be configured around DMC products, markets, pricing rules and operating processes.
Start with a time-boxed proof-of-value pilot for one team, destination, brand or itinerary type. Establish baseline measures such as response time, itinerary build time, consultant throughput, margin consistency and conversion, then scale based on evidence.
Start with one high-value workflow
A controlled pilot creates a measurable business case before a wider rollout.
Select
Choose one team, market, destination, or itinerary type and agree on baseline metrics.
Connect
Link the required product and reservation sources through the Adaptation Bridge.
Pilot
Run live enquiries and measure response time, build effort, margin consistency, and conversion.
Scale
Refine the workflow using pilot evidence, then expand progressively by team, brand, or capability module.
Ready to Transform Your Travel Operations?
What would change if every qualified enquiry received three curated, margin-protected, and bookable options within 30 minutes without adding more consultants?
Smarter discovery. Faster planning. Better quotes. More time to sell.
