Senior Marketing Executive

We're looking for a proactive, creative, and results-driven Senior Marketing Executive to lead our digital advertising, social media, and brand-building efforts. You won't just manage campaigns; you will be the driving force behind CodeGen's brand visibility and lead generation, working closely with the sales, design, and management teams to translate marketing strategy into measurable business results. Key Responsibilities Plan, create, execute, and optimize paid advertising campaigns across Meta platforms Define campaign objectives, target audiences, budgets, creatives, and conversion goals Monitor campaign performance and continuously improve results based on key metrics such as reach, engagement, leads, conversion rate, cost per lead (CPL), and return on ad spend (ROAS) Conduct audience research, competitor analysis, A/B testing, and campaign retargeting Coordinate with the sales team to ensure marketing campaigns generate relevant and high-quality leads Manage CodeGen's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels Develop and maintain monthly social media and content calendars Create, schedule, and publish engaging content, including promotional posts, educational content, customer stories, videos, reels, and campaign materials Monitor social media trends and identify opportunities to increase brand visibility and audience engagement Maintain a consistent brand voice, visual identity, and messaging across all digital platforms Develop marketing copy for advertisements, social media posts, websites, brochures, email campaigns, and other promotional materials Coordinate the creation of graphics, videos, photography, testimonials, and customer success stories Work with internal teams, designers, agencies, and external vendors to produce high-quality marketing content Support the development of educational content about CodeGen's products, services, and technology solutions Assist in planning and executing product launches, promotions, exhibitions, events, and partnership campaigns Support the creation of printed marketing materials such as brochures, flyers, banners, signage, and corporate presentations Coordinate with sales, technical, and customer service teams to support business development activities Conduct market research to understand customer requirements, industry trends, competitor activities, and new market opportunities Assist with public relations, influencer collaborations, partnerships, and corporate communication activities Maintain relationships with media partners, advertising platforms, suppliers, agencies, and other external stakeholders Prepare regular marketing reports, campaign summaries, and performance presentations for management Manage marketing budgets, quotations, invoices, and supplier coordination when required