Product Marketing Specialist

Colombo, Sri Lanka
Post Date: 24/02/2020 Close Date: 21/03/2020

What We Are Looking For In You?

Do you want to work in Product Marketing for one of the fastest growing and exciting companies in Sri Lanka?


Act as the product owner for the respective products and intermediary between the client and the development team and provide recommendations and product enhancements depending on market gap and requirements.

High analytical IQ with the ability to discover insights that shape decisions in complex sources of data externally in the market and within our internal business, product and organization.

Defining KPIs and tracking result.

Develop compelling value propositions that resonate with our target personas.

Customer product demo and requirement elicitation for related product(s).

Preparing presentations, proposals and demo scenarios for product demonstrations.

Extensive competitor analysis and research for feature documentation, pricing and customer base for related products in the market.

Manage social media channels for the related product(s) and coordinate with the marketing team for collateral creation and dissemination.

Annual business development planning with sales and product team to meet targeted market entry.

Identify and develop new innovative use cases for our products for rapid growth.

Inspire the sales teams with compelling sales enablement plans and materials.

Create sales tools and marketing assets which support each stage of the buyer journey, driving pipeline acceleration.

Pre - Requisites

Ideally 5+ years’ experience in Product Marketing for a B2B SaaS, enterprise software, Travel or FMCG company.

Degree level or equivalent.

CIM/SLIM qualification a bonus.

Able to work to tight deadlines.

Strong presentation & communications skills.

Strong writing skills and proven experience in creating high impact value propositions.

Good planning and organisational skills.

Sounds Like You? Great We Want you!

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