CodeGen to make ITB Asia debut

Press |

For the first time ever, pioneering travel software provider, CodeGen, will be exhibiting at ITB Asia. Among its range of cutting edge platforms, the industry leaders will be demonstrating its newest advancements, the artificial intelligent lead, FLAIR.

A brand new framework of individual innovative AI solutions, FLAIR can be seamlessly integrated with CodeGen’s signature, state-of-the-art reservation platform, TravelBox. Ground-breaking new features allow travel businesses to mine online user data and analyse the insights from multiple sources including reviews and client profiles. The result ultimately being personalised product offerings and delivery of exactly what the users are looking for, and therefore, increased conversion rates.

Visitors to ITB Asia can also witness FLAIR’s revenue management support which, by using deep learning and predictive technologies, optimises revenues. This means companies can offer dynamic pricing that responds to sales trends, sales velocity and competitor pricing. By utilising the FLAIR framework for personalisation, travel intelligence and revenue management travel operators can ensure they offer right product to the right person at the right price.

Mark Melzack, senior sales manager, said:

“We’re excited to be exhibiting at ITB Asia for the first time and to showcase our new raft of cutting-edge artificial intelligence lead solutions. As a company we are extremely passionate about constant investment in research and development and the FLAIR functionalities truly revolutionise the sector with incredible capabilities to enhance the travel booking process.”

ITB Asia takes place from 25-27 October at the Sands Expo and Convention Centre in Singapore. CodeGen will be exhibiting in Hall F, at Booth A40.


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